"Our strategy is working" CEO and other executives are nothing but dishonest excuse for human beings. These are the jokers and shareholders who decide to sell the company and their stocks and then show up at work without an ounce of shame.
The people I pity the most are the mid and/or first level managers. These miserable people can see the core hypocrisy from their management but relay the communication to their directs in a way that doesn't affect the "team morale".
The people I don't pity at all are those who continue to defend the management decisions without realising the paradoxical nature of statements like "we're winning" when the company is being sold out without the ability to survive.