Joining Nielsen years ago thinking it would be a good thing to have on a resume, but not so much anymore.
Reality is no-one really cares anymore about Nielsen, and the name has been tarnished so much over the years (especially as of late) that it’s actually become a detractor now versus a benefit on a resume, like having Radio Shack as a former employer.
Any thoughts, or what’s been your experience with having the Nielsen name attached to your professional background? Thanks in advance.
When I tell people I work at Nielsen I usually get blank stares followed by a “who?”
Then I always say “they’re the company you only hear about once a year after the Super Bowl who can tell how many people watched it”. And that’s about the only thing the average person knows about them anymore.
No Nielsen is not the place where talent goes to die, it goes there to suffer.
Talented people will make their way to a brighter and better future; the time at Nielsen will help us all realize that.
I can attest to this! In a recent job interview, the person I was interviewing with asked me about the "sh-t show" going on at Nielsen & what an embarrassing fall from grace the company has experienced! I nearly fell on the floor right there & then! Basically, there is no regard for Nielsen & it won't do you any favors on your resume.
Nielsen keeps saying they want to “be the leaders in XYZ.”
Leaders of what … company doublespeak, misleading clients, offshoring work and 25+ year old applications?
If so, mission accomplished.
The vast majority of hiring managers are not going to know or care. Why would they? It matters more what you learned at the job and how you can leverage it in a new position. The radio shack example was d-mb too. You think hiring managers were blaming the employees for radio shack’s demise? Please. It’s a very small percentage at the top ruining these companies. Most working class people understand that.
It was an asset for me. I think it is an asset unless the hiring manager used to work at Nielsen and actually knows.
Short of that, I think the current implosion is still new enough that industry outsiders have no idea. Even most insiders don't realize yet.
I think my tenure and the name recognition overall is a plus - at least for now.
It depends on what you do, for Nielsen, I suppose, but having Nielsen on my resume has been a large benefit in terms of working with data. Large amounts of data. Coding it, testing it, problem solving around it, that is what matters for my particular career path. And people still seem to care on interviews, and seem shocked to hear why I’m looking and what’s happening. So yeah, it’s fine for me. Obviously your mileage varies.