There is so much negativity on this board...i am actually finally optimistic and, believe me, I have hugely critical and very disappointed for the past few years.
We have finally got out of the disastrous smartwatch "adventure", while at the same time the smartwatch threat is receding and was a real tsunami for our price segment...focus is back on storytelling and branding and the last campaign was quite beautiful and well executed....obviously it will take time but the direction is finally on I can see consumers buying into...new leadership (Holly etc) may not be to everyone"s taste but i think they know what they are doing and are playing by current market rules, not the ones Kosta wished were still true from 20 years ago.
So, here I say it, the worst is behind and things are looking up!
Now you can pile on...I am ready!