https://www.channelfutures.com/mergers-acquisitions/vmware-partners-rival-vendors-react-to-broadcom-axe
4 replies (most recent on top)
Do you honestly think Hock Tan is going to turn down 1000 partners that may only do $250k in business a year?
Do you honestly think that Hock Tan will not inform partners making greater than $10 million a year that the partner program was terminated?
Oh , yea, he did.
Partners had to read about it in the news.
These articles are pretty much just FUD fodder. There was always an expectation that VMware and Broadcom would merge their partner programs, as they merged all of their other acquisitions into the Broadcom Advantage partner program. If you were on the vmLive session yesterday about the partner program changes and timelines, you'd have heard (or read in the FAQ docs on PartnerConnect) that the expectation is that if you're an ACTIVE VMware partner today, the expectation is that you should receive an invite to Broadcom's program. All this BS about "any partner making less than $500k revenue won't be invited" is baseless hearsay. Do you honestly think Hock Tan is going to turn down 1000 partners that may only do $250k in business a year? BC is taking strategic customers direct, the channel is going to have to deal with everyone else in the commercial space. Could I be wrong? Sure, I guess - and if they do end up snubbing a huge number of small partners despite what they've been telling everyone, I'll gladly eat that crow..
Yes, this is the F U to small resellers.
As expected.
Nothing to see here, move along.
“Broadcom's strategic shift to an invite-only model raises questions about the future landscape of VMware partnerships, especially regarding accessibility and inclusivity for smaller resellers and managed services providers,” Eriksson wrote.