Google is gearing up to lay off 30,000 employees in its ad sales units in favor of AI ad tech.
Amazon going to do something similar. Marketing automation, GenAI.
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Twitch also lost its chief revenue officer, who worked on Twitch from within Amazon's Ads unit. "It's always bittersweet when talented leaders move on to pursue new opportunities,'" a Twitch spokesperson said at the time. "We are incredibly grateful for their contributions to Twitch and our community, and wish them all the best."