Only 50% of the BC stores are hitting their goals, less than 20% hit event goals. They are literally not creating enough value to be sustained.
Most the BC’s bi--h and moan about 4 hours of tasking a week but have no issue twiddling thumbs and not go after every customer they could.
They could just give the store 10 of the 32-36 hours allocated and they stores would make the same goal %’s.
Rip the band aid off and cut this failed program out!
With Laura Brindley gone, I don’t think it’s too long before the whole BDE concept gets thrown in the trash. But like every test, every store format, the plug will get pulled, but the stores won’t get remodeled to a current version.
This company just won’t pay to fix failed experiments. Those poor stores are going to be filled with broken, discontinued, empty fixtures in no time.
We find the. BC tole brings alot of value to the store and our customers love her. Having someone that is all about sales and customer service will always hold value.
The facts arent wrong. They send data out from the calls with BC’s. The data shows they are fu--ing useless. There may be 1/10 who prove any value.
Doesn't matter what the job title is. The value brought is not worth it at all. The amount of hours and money they put in that department, and for all the theft from it, ANd for the ones that think this is an added value to the store, you are dead wrong. They do mostly nothing during the day and for the ones that say they do, you are just lying. Go watch what they do all day. Proove me wrong.
Frankly this company stopped caring about Beauty sales years ago. When they did away with BAs and created the BC role they ultimately stopped caring about beauty sales. I had an RVP that after all that happened what was the company’s direction going to be for Beauty sales and she couldn’t give me an answer. This company has overspent and is cash strapped to the point they just don’t want to panic people about how bad this has become for them
Your facts are wrong. The job titles are wrong. If you dont see the value maybe you shouldnt work at a BDE store. If you are that unhappy maybe re-evaluate your job.