Working at Fossil feels very stressful and risky, like trying to balance on a thin rope that's getting weaker every second. My team is worried because we know people are going to lose their jobs soon, and it feels like another ‘layoff’ storm is right around the corner.
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HAHAHAHAHAHAHA! @Bbb please enlighten us all to this great storytelling you speak of. I have yet to see it.
Kosta has never believed in real marketing. He relies on “brand heat” and the brand has been cold for a long time. They can’t afford the marketing it would take to get the brand even lukewarm.
@bbb do you really think the marketing at Fossil is so amazing? Please. It’s never been a company rooted in marketing at least not in the past 20 years! Poor decisions and leadership have led to this endless cycle
@Bbb, let's not forget that the success of this remarkable turnaround was also evident in the ill-fated decision to launch Katchin, only to abruptly terminate it before even a year had passed. And the award for pathetic and poor decision-making goes to...
@Bbb and the success of this great turnaround is shown in the stock price … hohoho near penny price lol
You people are funny...when smartwatches were front and center, all this board was (righly) bickering about was the need to go back to the core products, focussing on marketing etc.
Now that the smartwatches have thankfully been binned and leadership brought in new competences in marketing, product and digital, you bicker about these too...maybe you should go work in the post office.,.
Sorry to break it to you but Fossil was founded on storytelling and clever marketing....
Oh, absolutely! Because we all know that the key to Fossil's success lies in embracing the oh-so-important marketing buzzwords. So, let's not waste any time and make sure Holly Jolly’s the living daylights out of phygital! LMAO!
The list of the top 30+ marketing buzzwords you can’t ignore if you want Fossil to be successful. Get out there and Holly Jolly the heck out of phygital!
Growth Hacking
Humaning
Snackable Content
Guerilla Marketing
Marketing Funnel
Top of the Funnel (TOFU)
Middle of the Funnel (MOFU)
Bottom of the Funnel (BOFU)
Google Attributes
Gamification Marketing
360- Degree Marketing
Marketing Automation
Omnichannel Marketing
Phygital
Retargeting
Data Visualization
Monthly Recurring Revenue
Thought Leadership
AI
CRM
CRO
Customer journey
UGC
Personalized communication
- CX
Machine Learning
SERP
Social Media Management
Thumb Stopping
Buyer Persona
Customer Loyalty
Marketing Conversion
On the upside China had a great new years for those lucky enough to go on the company dime!
"Safe," you say? The guillotine is relentless.
Layoffs have already happened this year You are probably safe for a little while at least.
Layoffs usually happen before review time so anytime between now and mid march
What if the stock value falls below $1?
You can be 100% sure of staff being shown the door during March. The bi-annual “we’re doing what’s best for the company” email has already been sent and the stock value has tumbled yet again on the back of poor Q4 results, ahead of next months Huddle.