- Neglect of advertisers: Despite over 50% of Google's revenue coming from Search Ads, there have been no significant improvements in the past decade to Google Adwords, leading to a lack of high-quality traffic and an outdated UI. Bing, with lower volume, outperforms in overall experience.
- 'Because we are Google': The once top-notch Google sales team now resembles car dealers, prioritizing quotas over addressing challenges. Recommendations like 'Performance Max' or 'Broad match with no CPC cap' primarily serve Google's revenue rather than optimizing campaigns.
Advices to Google:
- Focus on core projects, avoiding non-relevant ventures.
- Prioritize hiring a customer-centric sales team over relying on educational background.
- Conduct internal audits to prevent hiring or promotion corruption based on background rather than actual performance.
@rvi+1qD5hJVD said it perfectly.