Thread regarding Adidas layoffs

Why do we keep hiring from outside the brand?

The amount of people (in US-based leadership roles, director and above) that have recently been hired from outside the company is astonishing.. so many new faces coming in thinking they know the answers to every problem, can solve everything immediately and worst of all, have an arrogance and approach of telling people how it all should be done (because it’s their way or no way) - It just doesn’t fit our culture.

Why do we keep doing this to ourselves?

Why are we so against hiring from within, rewarding employees for improved performance YoY and focusing on developing a people-first culture that’s meaningful and long-term? Instead, if often feels like we look outward for people who seem to finesse their way through interviews with out of touch Sr. Leaders and then these new hires find themselves in roles where they aren’t able or willing to understand the business, all while effectively managing people and building productive/healthy relationships around them (above, below and next to). All of which, IMO, would ultimately lead to the growth of the business and overall health of the brand.

To put it simply, I miss the old adidas - where leaders were respected, decision making was swift and teams across the brand fell in line with the direction that was given and were able to effectively collaborate and build incredible, industry leading products, services and marketing campaigns.

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| 1921 views | | 10 replies (last February 16, 2024) | Reply
Post ID: @OP+1qKTcuSK

10 replies (most recent on top)

@mzxb, @dxlb here

100% - fully co-signed. We see things from a similar vantage point.

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Post ID: @mamt+1qKTcuSK

@dlxb+1qKTcuSK Don’t forget that 50% of the profit margin came from China which really bit us when Covid came. That and Kasper are the culprits IMO. Add on putting leaders into OpS from CIS/ emerging markets who were successful because of blending in to a culture known for misogyny, aggressive intimidation tactics, nepotism and corrupt relationships, and putting BCG guys over brand and you have yourself a sh-t storm.

Nothing wrong with “outsiders” especially those that left because of some sh-t leaders and would be amazing if they returned.

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Post ID: @mzxb+1qKTcuSK

very easy. Just focus on the best people with knowledge about the industry , sports and street culture, winning and team playing attitude and driven to make a difference. Better if they come from the inside as it shows young talent, that people can make a career. And reward financially for strong results and fire the people that are just passengers. Then results follow.

Nike is in such a terrible position because they hired incompetent players in their DEI push and are not adressant that.

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Post ID: @ghuf+1qKTcuSK

@dmho I’d debate you on that one. Indeed, some insiders have been promoted into the wrong roles. But the problem is not that they are insiders…it’s that they get placed in functions they have no experience in and then try to solve problems they don’t understand.

Put the pandemic challenges aside, as that was trouble for the whole industry, and even brands like Hoka/On survived, and now even thrive.

What caused us to loose ground is (similar to Nike) a decision to hire an industry outsider as CEO who thought we could “Digital” our way to massive growth without any matching investment in wholesale marketplaces.

What caused us to loose ground was an over dependence on Yeezy. A profitable, but also extremely volatile business that subsidized mistakes in other areas.

Among other things….

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Post ID: @dlxb+1qKTcuSK

Because only promoting insiders is what caused adidas to lose ground in the market place. You want to compete against Nike? The internal talent isn’t cutting it.

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Post ID: @dmho+1qKTcuSK

I don’t have a problem with outside hires…What I do have a problem with is over-dependence in some areas on teams and leaders who do not know or understand our industry.

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Post ID: @ahln+1qKTcuSK

what old Adidas have you been to? I have been at the brand since 2006. Decision making has NEVER been swift. It has always been process heavy and Germany driven. We always have and often promote from within, and it's become insular lately with a lot of directors and above having been in the same role for 10+ years, so we need to balance it with fresh ideas and move people around more.

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Post ID: @9bvu+1qKTcuSK

because there are so many people who have never left the brand some outside perspective could be helpful. Growth has been stagnant and we are losing market share.

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Post ID: @9bkw+1qKTcuSK

On the other end of the outsiders scale are the lifer Dino’s who have given up years ago ,hanging in there , protected . Works both ways. Balance fresh blood & longevity

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Post ID: @1dzp+1qKTcuSK

agree….. lots of new people that seem to come in with no understanding of reality….. it creates a lot of confusion and friction amongst different teams

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Post ID: @bkb+1qKTcuSK

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