It's death by a thousand cuts for this organization.
We've seen staff cuts in 2016, 2020, and soon 2024. While changes and exits are sometimes needed, I don't believe that ours are a sign of a healthy growing organization. And now targeting high performers is the exact opposite of what this organization needs, further eroding morale. It was Enbridge's benefits and culture that made people want to work here despite it being an oil and gas company. Take the positive aspects away and why would any young person want a career here? Certainly contractors are not the answer - has anyone tried to get a PO or an invoice paid? Its a maze of SNOW requests plagued with ineptitude and delay.
Look at our stock price, its been flat for the last 10 years. Yes we pay a large dividend, but dividends aren't free money, they lower the share price when they're paid. Enbridge has been a horrible investment especially when you factor in inflation. Just holding the S&P would have given you a gain of 80% over the last 5 years. Enbridge has grown just 3% in that time (not accounting for dividend reinvestment). Monies used for dividends could instead be used to invest in our business or in employees. And we are in need of investment, especially as the world accelerates its adoption of low carbon solutions. The investments we make in Power or the GDS Sustain team are a pittance.
As far as leadership goes, does anyone think those in charge have the will or skill to steward Enbridge toward the mid-century mark? Gretzky said we should 'skate to where the puck is going', yet Enbridge execs are skating blindfolded, too caught up in Calgary/Houston oil exec groupthink. Again, the share price speaks volumes.
Much is made today of 'elites' in our society but the real parasites of our age are the executive class. They enable the slow erosion of living standards across the developed world, as todays announcement shows, all in an effort to squeeze another dollar for the next quarterly report. The ultimate hamster wheel.
Our lack of dynamism and creativity, our inability to scale back bureaucracy, our fetish for dividend growth have caused Enbridge to fall behind. In 2100 people will look back and say that Enbridge was a company of the 20th Century, not the 21st. The Next 75... could be our last.