“We wanted to have a more holistic perspective and make an emotional connection,” Pratt said. “As we looked at the marketplace, a lot of people are talking about price and flexibility online. Instead, we want them to think of Purdue Global first and feel the best about us.”
https://adage.com/article/ad-age-events/how-purdue-global-sought-make-its-mark-online-learning/2534256