Thread regarding Hasbro Inc. layoffs

CEO Chris Cocks email

Subject: An Update on Our Business 

  

Team,  

A year ago, we laid out our strategy to focus on building fewer, bigger, better brands and began the process of transforming Hasbro. Since then, we've had some important wins, like retooling our supply chain, improving our inventory position, lowering costs, and reinvesting over $200M back into the business while growing share across many of our categories. But the market headwinds we anticipated have proven to be stronger and more persistent than planned. While we’re confident in the future of Hasbro, the current environment demands that we do more, even if these choices are some of the hardest we have to make.

Today we’re announcing additional headcount reductions as part of our previously communicated strategic transformation, affecting approximately 1,100 colleagues globally in addition to the roughly 800 reductions already taken.

Our leadership team came to this difficult decision after much deliberation. We recognize this is heavy news that affects the livelihoods of our friends and colleagues. Our focus is communicating with each of you transparently and supporting you through this period of change. I want to start by addressing why we are doing this now, and what’s next.

Why now?
We entered 2023 expecting a year of change including significant updates to our leadership team, structure, and scope of operations. We anticipated the first three quarters to be challenging, particularly in Toys, where the market is coming off historic, pandemic-driven highs. While we have made some important progress across our organization, the headwinds we saw through the first nine months of the year have continued into Holiday and are likely to persist into 2024.

To position Hasbro for growth, we must first make sure our foundation is solid and profitable. To do that, we need to modernize our organization and get even leaner. While we see workforce reductions as a last resort, given the state of our business, it’s a lever we must pull to keep Hasbro healthy.

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| 1321 views | | 5 replies (last December 16, 2023) | Reply
Post ID: @OP+1q3OfONc

5 replies (most recent on top)

In the memo itself, Hasbro CEO Chris Cocks (who received over $9 million in compensation in addition to his $1.5 million salary last year) said the layoffs are intended to "modernize our organization and get even leaner", calling them a "lever we must pull to keep Hasbro healthy". Cocks has not announced any cuts to his pay or compensation to achieve these goals.

  • From PC mag article
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Post ID: @3amc+1q3OfONc

Chris - you make a healthy toy company by making great toys! You need creative people to do that! Reducing your scope will reduce your profits even more. Be aggressive, go after FP with Playskool. Make a vehicle line with Tonka. Jazwares is doing better with Star Wars then you, why?

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Post ID: @1mcw+1q3OfONc

He likes the word “headwinds”, instead of what, poor sales?
Could the answer have been for the executive team to take a pay cut? Maybe only make a couple hundred thousand instead of millions?

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Post ID: @1zns+1q3OfONc

Cut my company into pieces, this was my first resort. Staff reductions, everyone leaving. Don't give a F- if I cut more this evening.

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Post ID: @mma+1q3OfONc

This is brutal. That’s roughly 30% of employees. 😐

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Post ID: @mwk+1q3OfONc

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