Think back. Teradata was created because the market needed a competitive solution to Mainframe storage costs. The DBC 1012 provided that with around a 70% savings to the customer. The product evolved becoming more expensive with each added “Feature”. Teradata was continuing down that path while other solution innovators were working on delivering a less expensive solution in the Cloud. When Teradata woke up one day and decided to engineer their own “Cloud” solution it included Teradata hosted systems. Of course Teradata wouldn’t give their own in-house solutions division a discount on hardware (something that costs 90% less than retail) so no customer would move to their “Cloud”. All the while competitors were creating solutions that crush Teradata offers just like Teradata did so many years ago. The customers left.
Now Teradata is just getting their feet wet with a Cloud solution. Since there is no field organization anymore there really is no customer relationship. Sure customers could migrate to a new solution from a dying company with no Customer Support and roll the dice, most won’t. They will move off to another provider leaving Teradata Executive management scratching their heads.