Insiders, what's the missing piece in Sabre's bookings mix that is holding the company back from a full recovery? Is it US to APAC international flights (in particular US to China)? Is it something else?
There seems to be no issue on the pricing front, as the average price per booking has been healthy and higher than 2019.
IATA reports suggest most markets are well recovered in terms of RPKs, except in APAC. Is APAC the main issue?
Unless Sabre does a drastic marketing campaign they will continue to lose customers. It is simply not in the cards for things to go their way. Loss of customers and entire GDS market getting smaller is not a good combination for Sabre. Oh and I just booked a flight this week using Expedia.
GDS market overall is only 75% recovered due to move towards direct bookings. For Sabre, if you add the Expedia loss + weaker corporate recovery, things are worse. Travel itself has recovered fully except for Far East Asia.
Market has recovered overall but Sabre’s market share is smaller as they are losing customers so they are getting a smaller piece of the pie. Not sure they will survive without additiona major cost cuts.