MRC has awarded iSpot.tv accreditation in a humiliating defeat for Nielsen. This third-rate company had a monopoly on MRC accreditation for decades, pouring money into MRC's fat pockets. The truth is that MRC no longer considers Nielsen 'the arbiter of truth' as clients have flocked to iSpot.tv and VideoAmp for better measurement.
I can't see how Nielsen can recover from this embarrassing defeat, can you?.
If you want to jump ship and work for iSpot - do it now.... if you get laid off with severance, they make you sign non-compete
MRC must allow new measurement platforms the opportunity for accreditation. Nielsen does not have monoply as birthright simply were fortunate enough to benefit from the industrial timeline of 20th century entertainment factory complex. iSpot is a solution oriented measurement platform focusing on video ad occupancy rates for 10 years since it launched in 2012. Their technology has always taken streaming data into consideration and always wanted to be cross platform. As far as I know Nielsen only put focus on streaming just this year and Nielsen 1 (cross platform solution) has been in the works for a few years. I do no think iSpot's accreditation is a total humiliation to Nielsen. Youa re on to something thought. There is doubt and shadow cast on Nielsen the company for not keeping up with the streaming technology in any meaningful manner. They are like a newspaper company ten years ago - losing their clout, clients, power and revenue but will always be around in some form.
is iSpot.tv hiring?