Thread regarding Teradata Corp. layoffs

No longer have a social media team in marketing

McK spew much DEI and inclusiveness to advance any narrative for a company willing to pay wh*re money. McK came with NC, the poster child of DEI. NC had to reward buddies at McK with lucrative deals for nothing useful to Teradata while real contributors were laid off. It's all part of ELT and friends and family lining their pockets.

If TD really cared about DEI and being woke, they’d have never work with the McK***y group.

Decision to stop driving demand was a bonehead political that happens to also affirm we have no product to sell. The bigger mistake is to think that we have a differentiating product to sell and needlessly, bringing in DEI hires to restart demand, and expose the incompetency.

I forgot that McK & NC drove that decision for marketing to stop driving demand in ME’s final year.

Shot in the foot to think that wasn’t going to impact the sales pipeline in the two years that followed.

But comments on this thread make it clear how much of TD outside of marketing would easily buy into that idea as acceptable.

Teradata was successful in the past because it had great products and services that customers was clamoring for and so deliberately, and rightfully so, spent almost nothing on marketing due to diminishing return.

Teradata now has, if you call it that, lack luster, wanna be, late to market cloud product/service, so ELT is spending more on marketing to put lipstick on a pig and wastefully botching it with bad hires, etc.

The root problem is innovation, engineering org, and products being run by mo--nic engineering mgmt. They broken a good team and cannot be put back again. Marketing is a downstream decay of this downward spiraling company.

🎶 It’s beginning to look a lot like RIF-mass.🎶

I feel bed for those affected, but it’s no surprise.

McK, NC, and cronies told us that it was not marketing's role to drive demand but to produce content by persona and our sales teams would do the rest. How has that turned out?

How NC keeps his/him/their role is beyond me; perhaps I do know why, and like our CMO, it's certainly not for their performance.

Always interesting how loudly some marketers squeal when someone points out the entire department brings in zero revenue. Someone in marketing wants us all to see what they do. Well, the point remains, it brings in no revenue, has a hazy ROI, and has contributed to a net loss in customers over the last couple years. But apparently it needs a lot of VPs and has enough extra money to pay for a hairstylist.

That’s an interesting take. So with all these wonderful benefits, where is the revenue? Most of the list is worthless cr-p.

If you cut all of marketing, you will also be eliminating all of these:

• Analyst reports and relations
• Account Based Marketing
• Branding and creative design
• Campaign marketing and nurture
• Competitive intelligence
• Content - no more blog, white papers, brochures, infographics etc
• Customer advocacy
• Customer journey and personas and ability to target specialized audiences across multiple channels at once with personalized content
• Demand Gen and top of the funnel generation of new leads and contacts
• Events and support of conference and trade show booths
• Field marketing and regional marketing
• Industry marketing
• Internal communications
• Lead and contact management processes
• MDRs
• Messaging
• Partner Marketing
• PR and media relations and Ads
• Product Marketing
• SEO
• Social Media
• Swag and merch
• Trials and demos
• Video production
• Webinars
• Website - every aspect
• Marketing support of the executives, customer success team, partners alliance team, education team, etc

…and plenty more.

Honestly expect no loss to ROI after months of dumping that?

Who outside of marketing has both time and skill sets to take on much of that? Budget is transferable, but the rest?

All of Marketing could be cut and it wouldn’t affect revenue. It would help with expenses.

Does anyone have intel on how extensively the marketing team is being cut?

I know of one bad person who is being protected, and of a good guy who is being let go. what a nightmare TD has become.

Tech sales EMEA especially the nordic's are coming in for a haircut in December. Word is that 5-7 reduction in headcount for the Nordics, 1 out of UK, 1 out of Germany and 3-4 out of France. Essentially this accounts for about 25% of the workforce in EMEA under RP.

And if you're not invited to the "secret" marketing meeting next week...

PM have been in the July RIF.

Now is time to close Office and move business to distributors.
Only 3 countrirs will survive in EMEA
France Germany and Ireland/UK .
Old CTO will remain to support Appliance Business 😀

Wow, things must be horrible if Vic is an improvement. Anyone with any skills should be heading out the door by now.

🎶It’s the most wonderful time of the year!🎶

In addition to the management team & Board recommendations, you could include most of Product Mgmt, all the bootlickers in Marketing, and a lot of back-office functions (how hard is it to account for a small number of customers/sales?)

RIF for total incompetence: SM, NC, HA, DS, KCC, TC, JW, and our aged CTO. Throw in our incompetent and inept BOD and you could save over 100 jobs for people who care about our company and who get things done.

Please add to the RIF list based on your insights.

Vic coming back would be an improvement.

Unfortunately so much damage has been done + brain drain from all RIFd old timers that it won't matter.

Stock would also take a dive.

So sad when you see incompetence "fail up" the corp ladder.

Tech sales, Customer experience are 2 areas for action. 15% reduction across the teams. Gotta keep pumping up those numbers so the ELT can cash out before they're found out.

News on the street is that they are starting with the ELT.

VIC is coming back.