The three leaders who ruined Adidas North American in two years: Rupert Campbell, Katie Post and Raphaela Lessman, each contributed markedly to the demise of a once great brand in the biggest sportswear market in the world.
Rupert couldn’t run a market of this size and complexity and was a terrible narcissist of a leader. Mixed reception by the org. Either way…Finally out.
Katie didn’t know squat about Merchandising and only promoted former Nike clowns who were also ignoramuses. Loathed by her former team. Finally out.
Raphaela couldn’t tell you the different between the P&L and P&G. She doesn’t understand sportswear. Loathed by her team. She will continue to ruin the business with her naïveté and ineptitude. Oh, but she’s pretty. I guess that is enough for the Herzo boys.