Exciting times for the Fossil brand!
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And yet the stocks have plummeted big time!
@yblb+1oly9HH3. 😂😂😂 WHERE?!
The TV spot must be driving business big time.
Wow the Fossil relaunch has created so much brand buzz.
Layoffs will come in January like clockwork. Anyone making over 150 is a prime target
Mekanism and Prettybird Productions created a beautiful spot. Do we think a pretty TV ad and some fancy parties at NYFW and Paris Fashion Week to save the company? I hope so! I feel cautiously optimistic. I wonder what was spent using these famous marketing consultants? Not cheap for sure.
The doom and gloom will continue into the next quarterly earnings followed by more layoffs unfortunately.
To the doom posters on this board: maybe your attitude is part of the problem.
At least this "rebranding" is true to our roots, does not involve any smartwatch bs and is quite nicely executed and polished with a focus on good products and positive communication.
You may want to try and lend a hand this time, who knows maybe you will benefit too.
The rebranding on Instagram is awful and makes no sense and the photography looks like it was take with an iPhone. NWF 6.0 is around the corner
Hmmmm… new shade of lipstick, but still the same pig.
While you're at it....relaunch your HR Department and those that have15 yrs+ that still linger there st the Richardson office...toxicity at its best!
They need to relaunch their customer service center! Been a disaster since they outsourced it. Listen to the customer complaints about the lack of customer service. How could Fossil let it get to this point with no signs of fixing it?
Worst job I ever had. Ageist, incompetent and bloated. Hoping they close the doors soon.
As Greg is gone now, mean for a real & final chance for the compay to relaunch !?
Is this NWF 5.0?…I’ve lost count 😂
Relaunch? How many relaunches does a brand need to do? Will existing consumers loyal to the brand fit within this relaunch? Look in the mirror before you go down the wrong path again.