Well the market has spoken loud and clear: There is no confidence that Qurate is going to recover. After avoiding delisting, the stock has been below a dollar for 3 weeks and there it looks like the delisting clock will begin again shortly.
The reasoning for the lack of confidence is clear: The company has lost customers every quarter for two years and doesn't appear to have any answers to find new ones. Even shedding Zulilly and cleaning up the balance sheet did nothing to stoke investor confidence. Project Athens seems to offer little in the way of acquiring customers. QVC's and HSN"s customers leave (or die) and there is no mechanism to bring new ones to the platform.
I'm predicting the companies demise with year-end results for this year. That would be around March of 2024.
The good news is - so many of the clowns running the place actually think the company is doing fine and are in growth mode. It's surreal how out of touch some of the upper-level managers are.