From Google search antitrust trial docs: search advertising "is one of the world's greatest business models ever created" with economics that only certain "illicit businesses" selling "cigarettes or dr-gs" "could rival."
https://www.justice.gov/d9/2023-09/416692.pdf
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This is a shakedown to get more money for the wars. Google is a fed lapdog. They've done everything the feds asked them to do.
https://www.bloomberg.com/news/articles/2023-09-29/google-search-is-like-cigarettes-or-dr-gs-executive-said