You don't get to pick your leads, but doing a bait and switch is illegal. Is this still going on?
"The leads are plentiful but a majority of the leads are not good, and a good portion of them think that the call is for a job (and not for school). Regardless of whether they want to go to school or not you are expected to push the idea of going to school to them."
https://www.glassdoor.com/Reviews/Employee-Review-South-University-RVW78924067.htm