Those who do not know about the past are doomed to repeat it. BC playbook:
https://www.crn.com/news/cloud/-brutal-citrix-tibco-layoffs-hit-thousands-of-employees-sources
Those who do not know about the past are doomed to repeat it. BC playbook:
https://www.crn.com/news/cloud/-brutal-citrix-tibco-layoffs-hit-thousands-of-employees-sources
I think they still have one, but it's much smaller now. Partners now take on most of the services work. Heck, even before the take-private, Citrix's PSO was not huge, and it seems like they ended up doing a lot of work through/with Customer Succcess.
Does/did Citrix have a PSO org? Are they still around?
Citrix field and demand marketing were gutted. Their product marketing groups were not. So I guess if you're in product marketing at VM, maybe you could get lucky.
What are SSMs?
Support Services Manager. Basically a person that holds weekly meetings with the customer to check how their support tickets are progressing. A worthless endevour that GS used to bundle with the support contract, but likely will not, after the merger.
What are SSMs? I’m in Sales in EMEA and that is not a term I’ve ever heard used.
Citrix marketing was completely gutted, with zero apparent impact on the bsuiness. That was the key take-away from their lessons learned. Key point: you don't need marketing when revenue and profitability are being driven by price increases on the installed base.
Leadership departures also don’t bode well
If you read the Citrix layoffs page. You will notice it was the commercial aligned AE's and SEs who got laid off. And territories that are not strategic..
We already re-aligned to a commercial, enterprise and strategic model... Hence easier to make these cuts.
Hopefully SSMs will not be "canned" as there extremely helpful on big accounts that generate a lot of tickets.
This is woke!
And look who got the axe in the Citrix layoffs. Sales and account managers.
Would not want to be an SSM right now! TAMs are a paid-for line item, so they'll stay as long as they're getting paid for. But SSMs are going get canned (in the US), or move to pool accounts in Costa Rica.
There is less than 100 SSMs in the US. I believe half will get the axe by year's end.