Why do they continue to promote/move management that have no proven record of growing the top line? Anybody can cut heads to keep margin flat/growing. How many people are left at DirecTV that know how to grow a business.
Management left at the company are just paper pushers with bloated bonuses. They just blame operations and marketing. I have yet to see a clear strategic direction EVER in the last 10 years. There is NO roadmap to growth.
Growing nearly breakeven or negative margin subs with several year breakeven but churn off before then is not working...