Do we know if the change to the TAM name is anything to do with Broadcom or Layoffs.
It was Technical account manager an industry role.
Now Technical adoption manager? Is this used by Broadcom?
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Soon you will all be senior minion #2 at Broadcom, enjoy the title and soul crushing atmosphere.
You're talking about an organization where decisions are being made mostly by people who have never carried the bag, is still not bundling the service into the product sales like they should have years ago, and is still maintaining an application (TDM) that is mostly used for filling out a poorly designed web form. These are not the hallmarks of a leading edge business.
The TAM org has not had a proper GTM strategy or senior leadership in at least a decade, and this relabeling is just the latest regime's effort to look relevant.
Nah it was cause the svp of customer success who worked at splunk is a mo--n and needed something for his "legacy"
Of course, annual recurring revenue and consumption driving are key these days. Big steps, home soon.
VMware: Same game, different name. And they call it progress.
Trying to drive adoption with the SaaS and subscription push. The are putting the word 'adoption' into everything these days.
Either way no adoption will occur