Boost Mobile's Sad Performance Since Dish Takeover

Dish Network acquired Boost Mobile from T-Mobile in July 2020 and immediately started deconstructing the Prepaid carrier's strong brand value proposition (i.e., removing popular features & functionalty, imposing strict data throttling, imposing extra charges, etc. - source: Boost Mobile website & customer communications and various telecom industry publications) in the name of saving money. That effort was ENTIRELY driven by the Dish executives (AKA, Dish leadership).

Consequently, Boost Mobile has consistently and continually lost residential customers at a high rate (>1.5M - source: Dish Network YE22 Financial Results) in the nearly 3 years since it was 'hijacked' by Dish. In 2022 alone, Boost's customer base shrank 6.7% (ending the year at less than 8M subscribers per Dish YE22 Results). Just released 1Q23 Boost results showed continuing customer base erosion to 7.91m retail wireless subscribers, down 81,000.

Basically Dish Management applied their failing Satellite TV business model (i.e., 'wring' cash out of a declining base) to Boost Mobile and are driving a once strong wireless brand into the ground. It's highly likely given their previous track record that Dish's foray into the Postpaid market with Boost Infinite will be met with similarly abysmal results as the company seemingly continues to move ever closer to their inevitable bankruptcy (and/or a wholesale asset sale).

https://about.dish.com/2023-02-23-DISH-Network-Reports-Fourth-Quarter,-Year-end-2022-Financial-Results

https://ir.dish.com/news-releases/news-release-details/dish-network-reports-first-quarter-2023-financial-results

Agreed, a truly sad demise of a once solid wireless brand. Just to add to what you said...

Under Sprint, Boost Mobile and Virgin Mobile USA were the Prepaid market leaders. It was a great place to work for many years, but all that changed once Dish took over halfway thru 2020.

Quickly it became a very unpleasant place to work (some might say a 'toxic environment') as Dish absorbed Boost Mobile, Virgin Mobile was discontinued, Senior Boost leaders left and Dish insiders started to infiltrate key Boost job functions.

Many Boost people resigned from Dish as soon as it was financially feasible. It was a daily occurrence hearing two, three, even several names of exiting Boost employees.

To keep up with all the attrition Boost was constantly trying to hire replacements, but Dish HR's hiring process was atrocious and took forever to onboard anyone. It didn't help that Dish was a notoriously bad company to work for. Even existing Dish employees had to take aptitude tests to switch positions. All the while the work piled up on remaining Boost employees.

Dish bragged about 'The Dish Way' (source: Dish Careers) but all that meant in actuality was low pay, almost non existent healthcare benefits, long hours, and little career opportunity.

There was nonstop chaos everywhere as Dish bought several small wireless MVNOs (Ting, Republic Wireless and Gen Mobile), launched the iPhone, 4g customers were migrated to T-Mobile's Resale network, Dish built a 5g network and unsuccessfully tried to enter the Postpaid market. Dish had no solid business strategy or understanding of the wireless industry, and every executive thought they were in charge so things kept constantly changing. Employee were always under pressure to meet ridiculous deadlines and unreasonable requests. There were literally dozens of Dish VP's, and the politics were intense,

All the while, Boost steadily lost hundreds of thousands of customers. Boost's offers were stripped of many valuable things customers choose Boost for, and Dish started playing the low price game as customers continued to flee to the competition.

In the midst of it all Boost Wireless had layoffs. It was rumored there were a number of mature, higher salaried people they let go without notice nor any severance. Dish seemed to hire a lot of young people and their salary structure was known for being low (source: Glassdoor).

All I can say is it's good to be able to watch the SS Boost Mobile sink along with Dish Network from a safe distance.

https://www.engadget.com/dish-ting-mobile-tucows-partnership-204517146.html

https://www.theverge.com/2021/3/8/22319621/dish-network-acquires-republic-wireless-5g-cell-carrier-mvno-t-mobile

https://about.dish.com/2021-09-01-DISHs-Boost-Mobile-to-acquire-MVNO-Gen-Mobile-to-expand-distribution,-accelerate-EBB-growth-and-broaden-its-efforts-to-bridge-the-digital-divide

https://www.techradar.com/news/boost-infinite-is-finally-here-and-it-offers-unlimited-data-for-just-dollar25-per-month

https://www.glassdoor.com/Reviews/DISH-Reviews-E4501.htm

https://careers.dish.com/about/culture

Thread regarding Dish Network layoffs

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