So the brilliant strategy now is: 1) focus on the Fossil brand; 2) Rationalize license portfolio prioritizing Armani/Diesel/Kors; 3) go luxury/Swiss....WOW...genius...i bet they paid McKinsey to come up with that!
It would have all made sense to do 7 years ago (hello Sh----a) instead of wasting hundreds and hundreds of millions chasing half-baked smartwatches where the company had zero credibility and future in! Remember when even the smallest if the license brands had a freaking smartwatch that nobody wanted?!? And the waste of money that Misfit was?! How many people lost their good job to free up money to support this sui-idal strategy??
And now? Oh let s go back to basics! the most upsetting of all this is the lack of shame and decency to at least admit that management made one bad call after the other !