Are we really spending millions to rebrand? We hemorrhage engineers, can’t get Vantage to work and now this. You really can’t make this stuff up.
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I vote to dissolve the company.
- e. just rebranded with our new logo and Stop Buying Analytics! Buy Answers. It worked since our revenue is declining. Maybe J.w. can change it back to the old logo and say Start Buying Analytics Again, Please! Get the same brand agency and they can charge millions to tell us why the old branding effort failed and they can redo it and charge us millions more. I am not sure what the biggest waste was. Millions spent with JM Studio on branding or millions spent with McKinsey on strategy? Reply with your vote....
More lipstick please ....
Better watch closely. I assume the diversity hire running marketing will come up with some sort of some cr-p.
Great comment. BrittonLee had a Relational Database named ShareBase that no one wanted. Teradata bought the company back in the 90’s and has now become the Relational Database no one wants. Karma
Just add some lipstick and we will be good…
Because we share our installed base customers with the competition. I like it, it's authentic.
Let’s call it Share Base. We already own the name!
We need to change the name of the whole company and management needs to stop milking and defiling the Teradata name. For all purposes, this is basically a failing start up, hiding behind a former great company.