CEO C.C. must have a plan…
Timing is everything.
-
C. started right at the beginning of the pandemic and the company basically became an order taker as many folks were grounded without ability to travel. Right time to look like an amazing HERO who could do no wrong.
My prediction was wait & see what a ‘wunderkind’ he really is when there’s real challenges with supply chain issues, declining orders, flower grower concerns, container acquisitions, etc.
Can’t just keep laying regular employees off to offset the deficit in sales numbers.
So - the rumor is CC’s left on his own decision but the business model says something else - the truth is never overtly announced that they are giving the walking papers to a no longer performing exec.
It’s a brothers code to protect the reputation - just like the military.
Present day business model will be even hard core metrics with newly installed CEO - the investor wants out !!! SELL SELL SELL FTD!!!
Since top execs really don’t know how to create anything NEW to stimulate sales, expect more layoffs to offset sales decline.