"...the company expects to end 2023 with its first annual operating loss in 30 years, of perhaps €700m..."
Given the long and well-known history of the company's past down-turns - (long-time employees saw the writing on the wall immediately) - this many years later it's still hard to believe the Board got it so wrong with their first post-Hainer CEO pick.
"Mr Rorsted would have made a fine chief financial officer, says Florian Riedmüller of the Nuremberg Institute of Technology. Instead, he “is an example of what happens when you put the wrong person into the top job”.
https://finance.yahoo.com/news/adidas-ever-catch-nike-151705905.html