Teradata,
You have a problem. Your brand is failing and failing fast, and you don’t see it.
Your cutting-edge technology is no longer cutting anything. You keep giving the market away to your competitors. Teradata used to lead the conversation. Now, you have become an also ran; An option to consider as an alternative. You have given up on innovation for renaming existing, aging technology and calling it something new. What’s next? VantageLakeEverywhere? You don’t have to look any farther than the creation of Vantage to see just how dysfunctional you have become.
Teradata leadership, while rapidly growing, are all pulling in separate directions. If feels like no one is at the help. If there is someone there, they don’t have the strength to lead and manage that menagerie. It is amazing you can’t see how top heavy you are.
There was a time you would go head-to-head with anyone and win. Not even Oracle could stop you. Occasional partnering is ok, but that’s all you seem to do. Now you are on your knees before everyone hoping to partner with them by giving away the most lucrative parts. You have lost your competitive edge. First, surrendered the cloud marketplace to Snowflake because you couldn’t figure out how to compete. Then, someone convinced you that it was better to partner with everyone than to compete and win.
You gave up on some of your most important marketing. The Partners event used to be the vendor conference for our customers to go to, bar none. First, you renamed it and then you outright ki-led it. No one wants to hear about how it was Covid’s fault. The competition has recovered and is putting on conferences, but not Teradata. Your focus on social media is a joke. There is a running joke on how many people can share the exact same thing on the various channels. You can’t find anyone who knows when you had a new logo of any significant size. The marketing keeps talking about old customers.
The latest set of posts finally crossed the line. In Europe, you talk about the Very Group as a huge win. That is sad. The Very Group, an old customer, are vultures on the people who can least afford it. They are the definition of a predatory business. Amazingly, these are the people you want to brag about. Was no one else available?
The frustrating thing is that you still have a shot at recovering. In your arrogance, you just don’t listen.