We use the most expensive form of advertising, TV, to advertise items we lose incredible amounts of money on and have literally no dollar-ring up value. Consequently, customers come in just for those items and promptly leave with only those items in their basket and on to our competitors for their deals. It's the way people shop at the moment. I'm no genius but it doesn't take one to figure out we're wasting huge amounts of advertising dollars on massive loss leaders alone. We're better off going back to a hi-lo weekly digital and print and and laying off the TV a bit. Did someone forget how to blend an ad? Get the store directors involved with the ads again. They live the store day to day and understand it. So, what's the knee jerk reaction? Cut labor on already short staffed stores. C'mon, man fix the source!
Well said, @4kde+1l3LYsDf.