Kathleen Finch, Warner Bros. Discovery U.S. networks chief content officer: Linear TV will absolutely still be here. When you look at the size and scope of the linear TV business, it’s huge. People still like to sit down as a group in front of the TV. It’s very communal. And advertisers love it — whether they’re selling a new movie coming out or launching a car sale. The linear TV business will be healthy for a long time.
https://www.cnbc.com/2023/02/07/future-of-tv-predictions.html