Is it just me, or this looks like an "AR role was not performing as expected, so we removed his reporting lines" with an over-enterprised envelope of "This is to be more aligned with markets"?
Is something going to really change?
4 replies (most recent on top)
@11c how can you not know of his greatness
Who or what is AR?
His leadership refuses to join biz. updates and want to run their own show, which wouldn’t be very sustainable.
AR was out of touch with the brand, culture and understanding of what it means to position adidas for market success. While perhaps smart with consulting - when you don’t really understand a brand or its consumer - you don’t have the ability to execute technical decisions in the best interest of the company.
Let’s hope we see a flattening of the overall org, and invitations for some of these IT Executives to leave.