What if Marshall Field's had been retained ? There was so much good will that was accumulated. Since the conversion to Macy's, Chicago and mid-western stores are quite "different" to say the least. After pivoting, they discovered that there was a need for more localization but has it been enough. Look at what Marshall Field's used to be.
Why could they have not refreshed the stores and polished the legacy that was extraordinary. Maybe things were perfect....but wasn't there better possibilities for the future of the trajectory of the business and the long term viability all around ? T
These stores used to have restaurants, beauty salons, unique and curated assortments that were unique and exciting ! What do you think ?