Thread regarding Nielsen layoffs

@1e8 Nielsen data is bad. The network's audience might have been fine. No one will ever know. Private Equity intentionally ki-led Nielsen's ability to measure media and then shorted its customer's stock. It was a brilliant way to make easy money through manipulation of the TV advertising vertical.

@bh Yup. TV networks made not as many watching them as in years past. This isn't a Nielsen ratings issue. It's on the networks.

@176 Sounds like you & those in your department were the lazy ones.

I was an engineer for many years at Nielsen and I have to say that the quality was always low! Even in the times of AP, we were always patching that meter and nobody ever thought about doing it right. Those engineers (myself included) became "principals", "leads", and what not and it's them the ones to blame for the entire low quality on which Nielsen has always operated.

It was only a matter of time until new comers would come into the space and show a better product. These things take time but yeah, it seems that Nielsen is approaching the end, that technical debt have caught up with the laziness and low quality of everybody that works there.

@bt Hey K a r t h i k......

We know you don't know what you're doing. But you should focus on your next mass layoff plans and stop trolling this site!

Clayton County, GA

You people are funny. Lost your job. Now going to bash Nielsen. Get over it.

Most people here left, something that you can't probably do because nobody will actually hire you. You are the "funny" one staying at a company that clearly does not cares about you, I wonder why?

Seriously, I don't know how there's still a business around this. The data have been bad for years now and yet nothing changes. Massaging the data it's probably a role at Nielsen now (but at the end of the day that's what data scientist do right - they start with the result and make the data fit afterward)

You people are funny. Lost your job. Now going to bash Nielsen. Get over it.

Nielsen is dead. Their methodology is flawed to the point that it is worthless.

Nielsen's private equity owners are short selling the TV & cable companys. It is obvious. Nielsen had/has the monopoly on the currency. Destroy the currency you destroy the companies relying on it.

Short selling gets Nielsen's owners millions maybe billions by destroying Nielsen customers.

"Ratings across 158 TV networks are down this year by an average of 18% to 30% under Nielsen’s new Big Data + Panel measurement, the Video Advertising Bureau (VAB) told The Current."

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"Big Data + Panel shows unusually high variance, overreporting or underreporting ratings by roughly 20%. Some networks, he said, are experiencing statistical aberrations across as much as 60% of all viewing hours."

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“This new methodology is effectively erasing television,” the senior expert added. “We are seeing significant declines in a 25 to 54 delivery that, if left unaddressed, threaten the economic sustainability of many cable networks.”