@user8869117799573:as a former field rep for them I can tell you this whole system Nielsen has built is a fraud. reps would lie when taking demographic info from panelists . he-l half the time I just filled them out in my car. we would lie about tvs and other devices in homes. I promise you a huge percentage of reps did this and probably are still doing this
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This is why internal and external audits are conducted periodically, without notice. When I was a field rep immediate termination was inevitable if my collection of demographic information, device gathering or metering was incorrect. It was always based on “the last rep that was in the home.” I’m not sure if the standards have changed since then, or have become more lenient. All I can say is that I’m glad I’ve left before the company has become so embarrassing.
While I don't excuse or condone unethical behavior by corporate employees, the truth is the big wig C suite level execs in NYC used to "stretch" or mask the truth all the time to clients about Nielsen data...just part of doing business, if you will. Obviously all lies aren't created equal, and I myself as a client facing lower level exec on occasion would have to give vague answers to questions like "is your data accurate" before we spend $2million dollars on a contract with you? Even most big Nielsen contracts had legal languate that protected the company from inaccurate data. So if some random field rep in some random cr-p market fudged a couople of demos, big deal.
@OP
Speak for yourself. Just because the company has gone to he-l in a handbasket, doesn't mean that my work ethic has. Shame on you and any other FR or MR that has gone down the same dirty path. I am proud of the work that I do and when I leave, I will hold my head high.
@ck I wasn't in the beginning. But then the company started to change and once I knew they didn't give two fu--s about it's employees I adopted the same attitude.
So you just admitted you were a terrible employee? Got it.