- Tripadvisor announced layoffs affecting about 20% of its workforce across the core Tripadvisor brand, Viator, and administrative teams.
- CEO Matt Goldberg said the restructuring aims to prioritize “experiences and AI-enabled discovery, planning and booking.”
- The core Tripadvisor brand, though still profitable, has been shrinking and took the largest share of the job cuts.
- Skift reported that the layoffs were confirmed after internal communications detailed a broader operational merger plan.
- The move reflects Tripadvisor’s strategy shift to adapt to AI-driven tools and a changing online travel landscape.
Source:https://skift.com/2025/11/05/layoffs-hit-20-of-tripadvisor-viator-and-administrative-staff-scoop/
1 reply
Never seen a more impersonal layoff announcement. Affected employees will get an outlook invite. AI was quoted as one of the drivers. An AI agent making the company announcement would have been more human.