"Paramount Skydance has recruited Jay Askinasi, most recently Roku’s top advertising exec, as chief revenue officer.
Askinasi will start at Paramount Nov. 3, dual-reporting to CEO David Ellison and president Jeff Shell. According to the company, the CRO position is a newly created role “designed to lead the company’s monetization strategy and strengthen its long-term positioning as a next-generation media company” and to push toward a unified advertising platform. John Halley remains in his role as president of Paramount Advertising, reporting to Askinasi."
Oct 9th 2025 - Variety