The recent bump in Fossil’s stock price? Yeah, that’s pretty much the result of all those cost-cutting moves kicked off a few years back — nothing new or magical happening.
The new management’s just cashing in on that, adding a few “extra steps” cooked up by those golden, high-priced consultants who’ve basically become part of the furniture at this point.
But here’s the real question: what’s gonna be left of this group once the dust settles? What about its legacy — those once-iconic brands? Competitors are already rubbing their hands; they know they’ll scoop up what we’re letting slip away.
And now the latest “big idea”? A Distributor-Led Model in Italy.
Seriously? You think the license partners — a couple of which have their HQs right there — are thrilled about this move? Hard to say how Italian key accounts will react once they find out who’s taking over the distribution.
Word is, there’s some mixed feedback in the market about this new setup — not everyone seems excited about it. Let’s hope the execution proves everyone wrong.
Fossil’s changing fast — maybe too fast. Guess we’ll see soon enough what the numbers have to say.