Dell is losing the PC market not because of the market, but because of leadership missteps. Poor brand unification, a half-hearted approach to channels and e-tail, and failure to compete with Lenovo on pricing are leaving customers and revenue on the table. Cutting costs can’t fix a lack of strategy. If Dell wants to stop the slide, it needs bold decisions, not just headcount reductions.
11 replies (most recent on top)
Let's just add more superlatives to the model names and we're good. Dell Pro Max Plus Uber Mega perhaps? Let not the cringe-factor stop anyone.
If Dell wants to compete with Lenovo then they need to get rid of most of their US workforce and hire cheaper workers.
Face it Windows PCs su-k with all anti virus BS today! Much better efficient OS out there!
All comments about JC are true and accurate. Can you feel the Byrne?
The new naming convention is so convoluted, hard to figure out even for a seasoned computer professional
As OP points out, strategic missteps seem to have been made in the laptop business, interesting move to appoint the person that was responsible for leading CSG as now the leader of the company wide strategy!
JC takes the L out of ELT.
Just tell the customer the Dell is a “premium” system so it costs more.
Jeff Clark is an absolute id--t.
Jeff Clarke...oh he's the guy who just wears t-shirts because his mentality is "I don't care". Is that's why he's failed at being COO and is going to take over CSG...because nobody on his teams cares to listen to him?
Dell should spin off CSG like their competitors and have it be channel fulfilled. Let Jeff Clarke run it.