https://www.reuters.com/business/puma-shares-dive-after-warning-full-year-loss-us-tariff-impact-2025-07-25/
I’m getting out before they lay me off. I don’t trust where this leaders are taking us, too much caring for themselves and not puma.
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https://www.sneakerfreaker.com/news/pinault-family-selling-stake-puma-explained/?slug=pinault-family-selling-stake-puma-explained§ion=news
Reports emerged earlier this week that the Pinault family are currently exploring options for PUMA, of which they own a 29 per cent stake – and according to , that could mean a potential sale of the German sportswear brand.
The Pinaults are a billionaire family that own Groupe Artémis, an investment company with multiple high-profile interests including Christie’s Auction House, luxury cruise operators Pontant and Creative Artist Agencies. In the fashion space they also have Kering, which is the holding company for multiple luxury brands including Gucci, Saint Laurent, Balenciaga and Alexander McQueen. The family acquired PUMA in 2007 through Kering, and have held their current 28.52 per cent stake in the sportswear giant since 2018. According to unnamed sources, Groupe Artémis have high debt across their entire portfolio and have come under increased pressure from stakeholders – which may be why they’re looking to offload PUMA.
According to Monday's report, Groupe Artémis have reached out to prospective buyers including US-based Anta and Chinese brand Li-Ning. Other sportswear companies in the US and sovereign wealth funds in the Middle East were also allegedly contacted. Following the news of a potential sale, PUMA’s shares surged as much as 20 per cent, their biggest upward movement since October 2001.
Currently, all companies involved are keeping tight-lipped on details – and there is no guarantee anything has been agreed, even behind closed doors.
Fully agree! Puma should start by firing MV who had a big hand in this disaster.
Puma had a few brand nuggets that differentiate them from competitors like Motorsport. One of the biggest movies this year is F1-The Movie and there is no Puma collab merchandise to tie in with this. How on earth could the leadership miss such a Golden opportunity???!