Should we read anything in to the new CFO John Ederer's experience of the "successful sale" of his previous company? Not the only one either and specifically called out in the announcement.
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We can't even sell our own product. What chance do you think we have in selling the company? I'd say if it went anything like one of our recent sales cycles it will be that we go back to the buyer with 90% off what we were asking and then pray that they don't read the fine print
You need a buyer before you can sell. Good luck with that
What can a mainly 3rd party product reseller sell?