SM often speaks of the "infinite game." Yet, we never seem to think past the quarter we are in. We make pathetically small investments in marketing. We have no Customer Board to ensure our product satisfies their current and future needs. We have no real corporate culture outside of ridiculous HR seminars that cost more than we spend on marketing.
It seems that we play the game inning by inning and have a coach that doesn't understand the rules or how to win.
We are playing the "superficial game"