The number of grammatical errors on the website is staggering. It’s honestly embarrassing to have ever been associated with the brand. At the very least—run a spell check.
If I were a stockholder, I’d be furious. The brand clearly isn’t even trying. This reads like AI copy edited by a third grader whose first language isn’t English.
Come on, management—pretend like you care. Give us something to respect.
Their spellcheck is becoming sloppy like their customer service…They just don’t care!
Maybe they are going back to Fossil roots of cheap dr-gstore accessories? Those products filled the coffers to allow the expansion in the 1980s. How is Sh----a doing these days?
GBS marks the end of Fossil.
they want to cut costs and at the same time they cut value.
very well done, Fossil.
It's horrible. What in the heck is senior management thinking? I guess they can't read either. Folks - there will be no brand come back with the sloppy product design and horrible marketing. At least use chat GPT to proofread your terrible copywriting.
No.
They outsourced the website to india. ;P