Ford has not had a success in a long time. Not only are we bogged down with constant recalls, we are bogged down in thinking that EVs and subscriptions might save us. They won’t.
The battery plants under construction are already both obsolete and unneeded in the market. We lose money on every EV we sell, and most people don’t want them.
We have no successful subscription services. Nobody pays for Blue cruise after the free period. We have over 300 people working in “safety and security services “ but zero customers paying for any of that after the free period. The guy that replaced Stern already has his stock options under water, so he probably won’t stay around long enough to fire the people who have been losing $5 billion annually trying to come up with subscription plans.
Lincoln is a failing brand, and nobody other than Ford employees think it is a “luxury”brand.
With engineering moved to low cost countries, I don’t expect to see improvement.
We need to go back to building quality vehicles that people want and can afford to buy.