https://www.forbes.com/sites/jackmccullough/2025/03/13/claire-bramley-cfo-storyteller-and-boundary-breaker-at-teradata/
CFO, Storyteller, And Boundary-Breaker At Teradata
ByJack McCullough, Senior Contributor
Mar 13, 2025
C* and I recently connected to talk about the importance of storytelling in finance, leading Teradata’s shift to cloud-based solutions, and how CFOs can embrace opportunities that push boundaries.
“I’ve heard a number of accountants and controllers who say, ‘I can’t present. I can’t communicate. I can’t tell a story,’” she said. “It’s not that you can’t. You need to practice. You need to say to yourself, ‘This is something I’m going to do.’ Invest like any other skill. You have to put the same investment into being a communicator. I encourage people to not put boundaries and barriers on themselves and to put the same time and effort into becoming a good communicator as they already have to become a good controller or financial analyst.”