What a piece of cr@p meeting! I couldn't keep watching it after the tasteless "getaway car" Escape 2023 commercial. That commercial is not a bow, more of a complete fold down to the "alphabet" and feminist nuts.
Yes, I know that recently, we found that 62% of NEW cars are bought by women, even when more men owns cars than women. Still, the commercial showed women "doing" things that if we depict men doing the same things, we would have rallies and the whole social media in arms to ban it. Damn wokes and their double standards!
Anyway, getting back to the actual reason for this thread. We were told in that meeting to expect the shipping of new features every week regularly, that we'll use iterations to slowly give the customers what they wanted (still not sure how are we going to give "emotion" to a vehicle and make it "speak").
How many features is Ford going to develop, that needs this process of weekly releases? How many features is enough, before bloating even more the platform? I'd prefer a sturdy vehicle with less features, than having a weekly new feature and being worried with some of the weekly recalls.
Maybe I am too old, but all this push trying to convert a car into a "smartphone" seems crazy. Are we expecting people to switch cars like they do with cellphones? Not only there is a big price difference, but less and less people actually change their smartphones for newer versions.
Years ago, I did not understand why we were truly expecting to compete with the established players (IOS CarPlay/Android Auto), specially with such a bad platform (SYNC), since the evolving of the IOS/Android ecosystems is faster than we could actually do in ours, since they open their platforms for developers worldwide.
That's why I liked the idea of shipping all the Ford vehicles with Android OS, and access to the Google Store. However, somehow, even after we lost the competition and accepted the partnership with Google, the "leadership" still have (empty) dreams of having a software company, instead of a car manufacturing one.
I believe that (crazy) dream is still alive, and it shows in this "weekly shipping" of features. We must focus on building quality vehicles, and let the software developing to the world. Counting on subscriptions instead of vehicle sales will ruin this company. Wake up, Ford family! You mo--ns!