https://venturebeat.com/games/qualcomm-unveils-dragonwind-brand-for-vertical-tech-solutions/
9 replies (most recent on top)
Dragonwind? Using the word 'dragon' is a bit too Chinese-friendly.
Why wait?
IYKYK
This was not a marketing idea. It was a mandate handed down from the CEO.
Cr-ppy logo.. doesn’t even look attractive… god knows how much they would have paid to that designer and how many jobs they going to reduce…
Marketing geniuses at least add Qualcomm to the logos somewhere… advertising everywhere as Snapdragon and no one would ever know about Qualcomm..
Waste of $$ ... Thanks marketing geniuses
Should have named it ChickenWing more fitting...
How many engineers were fired to fund this genius campaign?
The internal email announcing this brand portfolio is the most blatant 0 effort chatGPT job I've seen yet.
At every level for the past several years, Q is scraping the bottom of the barrel in effort and quality and basic respect for the people that generate the actual value. Is it any wonder employee morale is in a death spiral?
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