What are we marketing? Based on revenue, what have we been marketing for the last few years? How much could we save by putting that budget to work where it might help?
I’ve been watching great sales people, consultants, engineers and developers leave and really wonder what is going on.
Another layoff is coming...buckle up.
I asked an honest follow-up question, earlier this week. No gas lighting, no sarcasm, was not being wise. Still waiting patiently for a response, any response.
Visitors here are likely current and former acquaintance of teradata. Few hopeful, some bitter, one or two know-it-all and the occasional sc*bag. Also, this is an anonymous forum. Anyone can say anything and no one is accountable, I suppose.
If you @10g+1jme943pb are a current employee, and believe teradata historical turnaround is right around the corner, good for you. If you don't want to share the inside information, that is fair. The reason for you to stay quiet, does not matter. On the other hand, someone more naive may buy share hoping to get rich quick. Insider trading is illegal. Pump and dump is wrong. Just say something to the effect "I cant share the detail, but a company which is accelerating down hill, will turn around shortly" - that would do.
On a different note, there is/was no leader at teradata for some time now. Best, there are "looders", a clumsy way to fuse “loosing leaders who are looting” into a word. I know for a fact that at least one of these looder are aware of this site and read comments. If you are the looder making the earlier comment, you should be happy that you made this far with zero competence, good for you. No wonder you failed to respond. Accountability is not your forte, I get it. Just stop being greedy and please, please stop talking.
I still hope for a teradata turn-around, a new word and accountability from complete strangers. Dummy me. Finally, marketing gets the most traction in this page, you have to give them credit for that.
Marketing is hiring, position just got posted... $132-199k base salary for Senior Content Marketing Manager. https://careers.teradata.com/jobs/218707/senior-content-marketing-manager
I disagree that SB the groovy CTO is even aware of this site or anything that doesn’t revolve around him and his omnipotence.
i'd bet money the DEI guy on here is in fact the former old white guy CTO who was too busy at burning man to recognize that public cloud was going to become a thing
You you meant Teradata, doh ;O
not with the Putin puppet and the man child running things
I doubt there will be a 2026.
"I do believe things will change in late 2025 & in 2026"
How? Honestly curious.
Nothing to do with DEI. Even before the current CMO, TDC wasn't big on marketing. The focus was almost always on existing customers. While the leading product people say that changing your logo / redesigning your website doesn't help bring new customers, our CMO did exactly the same and spent millions on a refreshed site, logo and all the presentation templates. It could have been put to better use in funding some additional engineering capacity FFS. The world has moved on while we were working on the latest shiny things and now we are back to same problem of what would I market to new customers. Honestly, we are no where near to where the developers / analysts / data engineers are for ex. we don't offer Trials for people to setup their dev / test sites quickly, it is expensive for a startup to afford Teradata's products, so we can only focus on existing customers. Having said all this, inspite of marketing LT's dismal performance, I do believe things will change in late 2025 & in 2026,
Too late. The DEI idiocy took us past the point of no return. So we can lay a big piece of blame at the ELT and their DEI feel-good strategy.
“‘Hardly ‘pinnacle.’”
That’s right. Maybe it was sarcasm?
Anyway, I’m sure if you all get rid of the “DEI hires” Teradata will be back on top in no time.
Remember your CMO claimed the best day of Teradata was when she and a few other C-suite ran the NYSE bell. Ouch. She is only focused on marketing herself.
No wonder most of the marketing budget went to the Clippers Intuit dome.
Our marketing team here get very little to spend on events. We end up with a small little desk and a few pens whilst snowflake or databricks have very impressive stands and as a result attract more interest. We even get people coming and saying they didn't know we were still in business and surprised we are in cloud. Shows how much marketing have in terms of impact on the marketplace.
Marketing: “We’re going to create these LinkedIn posts for all of you to share/like/comment. This will get us visibility into the market!” When that doesn’t work, “I know! Let’s advertise at basketball games! Genius.” …..marketing doesn’t understand our customers. We’re not advertising tamp-ns or a new soft drink. They’re incompetent, inexperienced, and an embarrassment.
I see Marketing has weighed in below. Of course they have time to since they have nothing to do and do it so well.
ME greatly confused the market by unnecessarily rebranding our product and naming it after a British car parked in his garage. Hardly "pinnacle." I do however give him credit for that Sir David Attenborough-like skit he did at sales kickoff in Vancouver.
It is all smoke and mirrors. It has been for quite some time. Musical chairs will continue. Head count will shrink more and more. All employees know they are living on borrowed time. TD marketing never had a real budget compared to its competitors. It has been and continues to be a department going through the motions except now it has achieved the pinnacle of WTF with its brilliant LA Clippers marketing campaign. Now the logos will start flowing in!
Outrageous. So many resources and money spent on the wrong side of the company. More people monitoring than coding and delivering.
(Grab bottle and shot glass)
(Pull up Teradata Layoff site, pour shot, skim comments)
“ The DEI hire—“
(…and DRINK!)
Maybe they can sack the “DEI hire” and bring back ME? He wasn’t a “DEI hire” — you could tell by looking at him — and he was the absolute pinnacle of competence.
The only thing most folks in the Marketing department market, is themselves to the CMO's butt, such her friends AO, ZR, and worst of all AU (promoted from Specialist to VP in span of 7 seven years).
The head of the crayon gang is nothing but a waste of time. How many net new customer have TD won since I was RIF'D - I doubt it would be 1 max globally. What's the CRO doing in his job alongside that.....
Not so long age I had (existing customer) a major bank lined up to feature a piece on Teradata within their key internal communications site. BUT - could get nothing out of marketing expect for the superficial, saccharine customer testimonials with no substance. And then they asked why this was not sufficient ….
Why still need a marketing team in a sustain mode? Tell market how bad we are?
It's extremely rare for the marketing team to actually take feedback from the field to tailor a message and build a marketing campaign that actually works.
CT is hoping one day to become king but he is an aging white male so won't get to the top.
The DEI hire has proven she never had the skills to lead.
Their biggest claim to fame was to lower-case the word teradata. Should have just changed it to teradud
Why have a Marketing Dept when there's nothing to market, any prospects wouldn't be swayed by marketing of any sorts, most existing customers don't care about marketing (and are anxious to move off Teradata), and there is ZERO value-add?
Few folks in Marketing actually talk to customers and do serious marketing analysis.