Here is the lastest attempt to throw something against the wall and pray it sticks!
We have had:
The Stories in Store Shop
Pop up shops
Heero's look 360 shopping experience
Own Your Style
Private Brand Focus - on 34th, revamp on mens & kids etc
THIS YEAR: " Mission Everyone"
https://mycecp.cecp.co/s/article/Macy-s-Inc
Platinum
Growth 50/100/150
Inspirational/Experiential
Own Your Style
Bold New Chapter
All the same horsesh-t.
The brand is just become an Executive circlej--kJust fix these decaying stores, allocate great merch, streamline cosmetics/fragrances...AND HIRE MORE PEOPLE!! Jesus.
Story was a moneygrab by a talentless hack who fooled Macys into thinking she was the savior of retail. Rachel schectman is a formula for instant disaster. If people keep getting fooled by her consulting, they are the only ones to blame.
Story was a great idea that had horrible execution. All the merchandise could be found on Amazon for 20% less.
Focus on Private Brands also great idea in theory. But all the new Nameplates are just retreads of the old with less brand awareness. Not to mention they are way overpriced.